Wizible’s Content Decay Report automatically identifies pages losing organic traffic over time — so you can refresh them before rankings disappear completely.
| Page URL | Clicks (before → now) | Change | Impressions | Severity |
|---|---|---|---|---|
| /blog/ultimate-guide-seo-2024 | 1,840 → 620 | -66% | 28k → 11k | Critical |
| /guides/keyword-research-tips | 950 → 480 | -49% | 15k → 8k | Warning |
| /blog/link-building-strategies | 2,100 → 1,200 | -43% | 32k → 19k | Warning |
| /resources/seo-checklist | 780 → 510 | -35% | 12k → 7k | Moderate |
| /blog/technical-seo-audit-guide | 1,350 → 920 | -32% | 21k → 14k | Moderate |
| /guides/content-marketing-roi | 640 → 450 | -30% | 9k → 6k | Moderate |
Actual Wizible interface — pages ranked by traffic decline severity
Content decay is silent. A page that drove 2,000 clicks/month last year might be down to 800 now — and you wouldn’t know unless you manually compared date ranges for every single URL. Most teams don’t, and traffic bleeds out slowly.
60%
of content loses traffic within 12 months of publishing
-34%
average traffic decline before most teams even notice
2x
easier to recover a decaying page than rank a new one
Multiple factors cause rankings to erode over time. Understanding them helps you prioritize fixes.
Content with old stats, broken links, or stale references loses ranking signals over time.
Competitors publish better, more comprehensive content that outranks your existing pages.
Google re-evaluates what users want for a query. Your page no longer matches the preferred format.
Slow load times, mobile issues, or crawl errors can gradually erode rankings without you noticing.
A simple, automated workflow that keeps your content performing.
Detect
AI spots pages losing traffic over consecutive periods
Alert
Critical, warning, and moderate severity classifications
Refresh
Prioritized list tells you exactly what to update first
Recover
Track traffic recovery after content updates
Wizible doesn’t just tell you a page is decaying — it shows you when the decline started, how steep the drop is, and helps you correlate it with algorithm updates, content age, or competitor activity.
0%
of decaying pages can be recovered with a content refresh
0x
faster than creating new content from scratch
Wizible compares rolling time periods and flags pages with consistent traffic drops. No manual analysis needed.
Pages are categorized as Critical (50%+ drop), Warning (30-50%), or Moderate (15-30%) so you know what to fix first.
The earlier you catch a declining page, the easier it is to recover. Wizible monitors daily so nothing slips through.
After refreshing content, monitor whether traffic rebounds. See the direct impact of your optimization efforts.
Flexible date comparisons — last 3 months vs. previous 3 months, year-over-year, or custom ranges.
Download decaying pages as a CSV with all metrics. Share with writers, editors, or clients instantly.
Without Wizible
With Wizible
Connect your Search Console and see which pages need attention — in under 60 seconds.
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