Lumar (formerly Deepcrawl) and Sitebulb: side-by-side
A side-by-side comparison of Lumar (formerly Deepcrawl) and Sitebulb — features, pricing, strengths, and where each tool falls short.
Lumar (formerly Deepcrawl) and Sitebulb address the same core problem — finding and fixing technical SEO issues through site crawling — but they are built for fundamentally different buyers. Lumar is a cloud-only enterprise platform with sales-gated pricing, CI/CD pipeline integration, and multi-domain monitoring dashboards. Sitebulb is a desktop-and-cloud auditor with published plans starting at $18/month, a 14-day free trial requiring no credit card, and a prioritized Hints system designed to guide individual practitioners through remediation.
The realistic decision point is organizational scale and procurement style. A solo consultant or small agency team can sign up for Sitebulb Pro at $42/month, run JavaScript-rendered crawls up to 500,000 URLs, and generate client-ready PDF reports without speaking to a salesperson. Reaching Lumar's pricing requires submitting a contact form — there are no publicly listed tiers, no self-serve entry point, and no documented free trial. For enterprise teams managing dozens of properties and needing automated QA inside a deployment pipeline, that sales conversation makes sense. For everyone else, it is a meaningful friction.
Feature overlap is real but bounded. Both tools crawl at scale with JavaScript rendering, both surface broken links and redirect issues, and both integrate with Google Search Console. Neither provides keyword research, a proprietary backlink index, or rank tracking. Where they diverge sharply is in monitoring infrastructure (Lumar's multi-property dashboards and alerting system versus Sitebulb's single-project audit model), deployment model (cloud-only versus desktop-or-cloud), and the depth of the guided-remediation experience that Sitebulb's 300+ contextual Hints deliver to hands-on practitioners.
What each tool is
Lumar (formerly Deepcrawl)
Lumar (formerly Deepcrawl) is an enterprise-oriented, cloud-based website intelligence platform centered on its site crawler. It provides four core application modules — Analyze (deep audits), Monitor (change tracking and alerting), Protect (automated QA testing integrated into CI/CD pipelines), and Impact (stakeholder reporting and benchmarking). The platform covers technical SEO, generative engine optimization (GEO/AEO), web accessibility, site speed, and custom analytics. It is sold as a configurable platform where teams select the modules they need, and pricing is not published publicly — prospects must contact sales to obtain a quote. The platform holds SOC 2 Type 2 certification and is positioned primarily at enterprise and mid-market teams managing large or complex websites.
Sitebulb
Sitebulb is a website auditing tool available as both a desktop application (Windows and Mac) and a cloud-hosted product. It crawls websites and surfaces technical SEO issues through a system of 300+ prioritized 'Hints', each accompanied by explanations and recommended fixes. It integrates with Google Analytics, Google Search Console, and Google Sheets, and supports JavaScript rendering. The desktop editions (Lite and Pro) run locally on a user's machine; Sitebulb Cloud moves that capability to the browser for teams that need shared access or large-scale crawling. The product is marketed to SEO consultants, agencies, and in-house professionals.
At a glance
Lumar (formerly Deepcrawl)
Site Crawler / Technical SEO
A cloud-based website optimization platform built around deep site crawling for technical SEO, GEO/AEO, accessibility, and site speed at enterprise scale.
Not publicly documented
- •Pricing is not listed on the Lumar website; prospects are directed to fill out a contact form to receive a quote.
- •Modular packaging: teams select from Analyze, Monitor, Protect, and Impact modules.
- •No self-serve signup or publicly listed entry price was found in the source material.
- •G2 badges and enterprise testimonials (Cox Automotive, Fandom, Compare the Market) indicate a primary focus on enterprise and mid-market buyers.
Sitebulb
Site Crawler / Technical SEO
A desktop and cloud website crawler built for technical SEO audits, known for its prioritized Hints system and data visualizations.
Sitebulb Lite
- •Lite: 1 user, 10,000 URLs per audit, 100+ Hints, JS crawling, GA/GSC/Sheets integration
- •Pro: $42/month, 1 user, 500,000 URLs per audit (extendable to 2M), 300+ Hints, scheduled audits, audit comparisons, customized PDF reports; additional users from $11/month
- •Sitebulb Cloud: from $125/month, 2+ users, no project limits, automated recurring crawls, Looker Studio integration
- •14-day free trial at Pro equivalent, no credit card required
- •15% discount available on yearly plans
Feature comparison
Side-by-side feature breakdown across pricing, data, workflows, and collaboration.
| Feature | Lumar (formerly Deepcrawl) | Sitebulb |
|---|---|---|
| Data & coverage | ||
| Native Google Search Console integration | Yes | Yes |
| Keyword research database | No | No |
| Backlink index | No | No |
| SERP feature tracking | Not publicly documented | No |
| Workflows built for you | ||
| Quick wins (pages 1 click from page 1) | No | No |
| Content decay detection | No | No |
| Weak & dead URL identification | Yes | Yes |
| AI content briefs | No | No |
| Collaboration & sharing | ||
| Magic-link read-only sharing | Not publicly documented | No |
| Multi-property dashboards | Yes | No |
| Seats included on entry plan | Not publicly documented | 1 user |
| Pricing & value | ||
| Entry plan price | Not publicly documented | $18/mo |
| Free tier | No | No |
| Crawling | ||
| JavaScript rendering | Yes | Yes |
| Crawl limit on entry plan | Not publicly documented | 10,000 URLs |
| Scheduled / cloud crawling | Yes | Pro and Cloud only |
| Log file analysis | Not publicly documented | Not publicly documented |
| Runs locally (desktop) or in the cloud | Cloud only | Both |
The differences that actually matter
Pricing transparency
Sitebulb publishes every tier: Lite at $18/month (10,000 URLs, 1 user), Pro at $42/month (500,000 URLs, extendable to 2M), and Cloud from $125/month, with a 15% annual discount and a no-credit-card 14-day trial. Lumar lists none of this. Its pricing page routes visitors to a contact form, and no entry price, crawl limit, or seat count appears anywhere in its public documentation. For buyers who need a budget number before involving a sales team, Sitebulb is the only practical option.
Deployment model
Lumar operates exclusively as a cloud platform — crawls run on Lumar's infrastructure regardless of what you are auditing. Sitebulb gives practitioners a choice: the Lite and Pro editions are Windows and Mac desktop applications that consume your local machine's resources, while Sitebulb Cloud shifts that to the browser for team access and recurring automation. The desktop option means crawl speed and capacity are partly hardware-dependent, but it also means no cloud subscription is required for individual professionals doing one-off audits.
Guided remediation vs. platform flexibility
Sitebulb's 300+ Hints are its defining practitioner feature: each issue is categorized, prioritized, and paired with an explanation and a recommended fix, making the tool genuinely educational for less experienced SEOs. Lumar's Analyze module surfaces technical issues at scale and includes an AI-powered dev ticket generator to translate findings into engineering tasks, but it does not replicate the same structured Hint-by-Hint guidance workflow. Lumar's strength is breadth of modules and integrations; Sitebulb's is depth of in-tool guidance per issue found.
Monitoring and CI/CD integration
Lumar's Monitor module tracks technical changes across multiple domains over time, with customizable dashboards and alerting — a capability built for teams who need ongoing surveillance rather than point-in-time audits. Its Protect module goes further, embedding automated SEO QA checks inside CI/CD pipelines so issues are caught before deployment. Sitebulb offers scheduled recurring crawls on Pro and Cloud plans, and audit comparisons on Pro, but it has no documented CI/CD integration and no multi-property unified dashboard equivalent to Lumar Monitor.
Collaboration and sharing
Sitebulb Pro supports customized PDF audit reports and Google Sheets export for sharing with clients; Sitebulb Cloud adds Looker Studio integration and multi-user access from $125/month, with additional seats at $11/month each on Pro. Lumar supports multi-property dashboards and integrates with Google Analytics, Search Console, and Majestic in one view, but no magic-link sharing or per-seat pricing is publicly documented. Sharing in Sitebulb is file- and export-based; sharing in Lumar happens inside the platform for credentialed users.
Where each tool wins and falls short
Lumar (formerly Deepcrawl)
Strengths
- Deep, flexible site crawler capable of handling very large-scale websites with JavaScript rendering
- Automated QA testing via Lumar Protect with CI/CD pipeline integration — prevents issues from reaching the live site
- Multi-domain monitoring with customizable alerts, segmentation, and dashboards in a single view
- Expanding coverage beyond technical SEO into GEO/AEO (AI search visibility), web accessibility, and site speed
Weaknesses
- Pricing is entirely sales-gated — no public pricing tiers, free trial, or self-serve entry point documented on the site
- No native keyword research database or proprietary backlink index; relies on integrations (e.g., Majestic) for backlink data
- No documented quick-wins workflow, content decay detection, or AI content briefs grounded in GSC performance data
- Heavy enterprise positioning means smaller teams may find the platform over-engineered and difficult to procure without a lengthy sales process
Sitebulb
Strengths
- 300+ categorized, prioritized Hints with built-in educational context for each issue
- JavaScript rendering included at no extra cost on all plans
- Integrates directly with Google Analytics, Google Search Console, and Google Sheets
- Flexible deployment: desktop for individuals, cloud for teams
Weaknesses
- No keyword research database, backlink index, rank tracking, or SERP feature monitoring — purely a crawler/auditor
- Lite plan is capped at 10,000 URLs, which is restrictive for any moderately sized site
- Desktop editions depend on the user's local machine hardware; crawling very large sites may exceed machine capacity
- Scheduled audits require Pro ($42/month) or Cloud ($125+/month) — not available on the entry Lite plan
Who each tool fits
Lumar (formerly Deepcrawl)
Best for
- •Enterprise or mid-market teams managing large-scale or complex websites that require deep technical audits
- •Teams that need automated QA testing integrated into CI/CD pipelines to catch issues before deployment
- •Organizations monitoring multiple domains or geographies who need customizable alerting and multi-property dashboards
- •SEO teams that want to combine crawl data with Google Analytics, Google Search Console, and Majestic data in one platform
Not ideal for
- •Small businesses or individuals — pricing is enterprise-oriented and not publicly available for self-serve sign-up
- •Teams looking for a keyword research database or backlink index as a primary feature, as these are not core Lumar capabilities
- •Users who want an out-of-the-box quick wins or content decay workflow driven by their own GSC performance data
- •Buyers who need transparent, self-serve pricing before engaging with a sales team
Sitebulb
Best for
- •SEO consultants and agencies that want deep technical audits with prioritized, explained recommendations
- •Teams needing JavaScript-rendered crawling without paying a per-crawl premium
- •Professionals who want to share PDF audit reports with clients or integrate crawl data into Google Sheets
Not ideal for
- •Teams that need keyword research, rank tracking, or backlink analysis in the same platform — Sitebulb does not provide these
- •Organizations that want fully cloud-based shared workflows without paying Cloud-tier prices ($125+/month)
- •Sites requiring continuous automated monitoring on the entry (Lite) plan, as scheduled audits are a Pro-and-above feature
Which should you choose?
Lumar is the stronger choice for enterprise teams that need continuous multi-domain monitoring, CI/CD integration, and a platform that can grow into GEO/AEO and accessibility workflows — provided they can navigate a sales-gated procurement process. Sitebulb wins for consultants, agencies, and in-house professionals who want transparent pricing, a practitioner-grade audit experience with prioritized guidance, and the flexibility of running audits locally or in the cloud.
Choose Lumar (formerly Deepcrawl) if…
- Your team manages multiple large domains and needs a single dashboard with customizable alerting when technical metrics change across properties.
- You need to integrate automated SEO quality assurance checks directly into a CI/CD deployment pipeline to catch regressions before they go live.
- Your organization requires SOC 2 Type 2 certified tooling and is comfortable with an enterprise procurement and contracting process.
- You want crawl data combined with GEO/AEO visibility, web accessibility auditing, and site speed metrics in one modular platform.
Choose Sitebulb if…
- Your budget is defined and you need to evaluate and activate a tool immediately — Sitebulb's plans start at $18/month with a no-card 14-day Pro trial.
- You run deep audits on individual client sites and need 300+ prioritized, explained Hints plus branded PDF reports to deliver actionable recommendations.
- Your audits occasionally involve large crawls but you want to control them from a local machine without cloud infrastructure costs — Pro handles up to 500,000 URLs (extendable to 2M) on desktop.
- You work in an agency or consultancy where multiple team members need shared access and you want a clear per-seat expansion model ($11/month per additional user on Pro).
Frequently asked questions
What buyers ask when weighing Lumar (formerly Deepcrawl) and Sitebulb.
Almost certainly yes, though Lumar does not publish prices. Sitebulb Pro is $42/month and Sitebulb Cloud starts at $125/month — both accessible without a sales call. Lumar requires contacting sales for any pricing information. Its enterprise focus, SOC 2 certification, and multi-module packaging (Analyze, Monitor, Protect, Impact) all point to a significantly higher price floor than Sitebulb's published plans.
Sitebulb Pro handles up to 500,000 URLs per audit, extendable to 2 million. Lumar's crawl limits are not publicly documented, but its enterprise positioning and customer base (Cox Automotive, Fandom) imply it handles very large-scale crawls. For most mid-sized sites, Sitebulb Pro's 500,000 URL cap is sufficient. For truly massive properties with millions of pages requiring continuous cloud-based monitoring, Lumar is the more purpose-built option.
Sitebulb offers a 14-day free trial at Pro-equivalent access with no credit card required. Lumar has no documented free trial or free tier — its site directs prospects to a contact form to receive a quote. If you need to evaluate a tool before committing budget, Sitebulb is the only option here that permits self-serve testing.
Sitebulb is the more practical agency choice at the individual practitioner or small-team level: transparent per-seat pricing ($11/month per additional user on Pro), client-ready PDF reports, and Google Sheets export. Lumar's multi-property dashboards and monitoring infrastructure suit agencies managing large enterprise clients, but procurement requires a sales conversation and pricing is likely substantially higher.
Yes. JavaScript rendering is documented for both tools and is included across all Sitebulb plans — including the $18/month Lite tier — at no extra cost. Lumar also supports JS rendering as part of its cloud crawler. Neither tool imposes a per-crawl surcharge for JavaScript-rendered pages based on publicly available information.
Both integrate with Google Search Console. Sitebulb lists GSC integration on all plans including Lite. Lumar lists GSC as an integration alongside Google Analytics and Majestic. Neither tool documents a dedicated 'quick wins' workflow that surfaces pages ranking just outside page one based on GSC performance data — that specific workflow is absent from both products.
Only Lumar. Its Protect module is specifically designed to run automated SEO QA checks inside CI/CD deployment pipelines, catching technical issues before they reach the live site. Sitebulb has no documented CI/CD integration. This is one of the clearest functional gaps between the two products and a primary reason large engineering-led teams choose Lumar.
Sitebulb is the clear choice for a solo consultant. The Lite plan at $18/month covers 10,000 URLs with JavaScript rendering and GSC integration; Pro at $42/month extends that to 500,000 URLs with scheduled audits and PDF reporting. Both are available immediately via self-serve sign-up. Lumar has no published entry price and no self-serve option, making it effectively inaccessible without a sales-mediated procurement process.