7free templates

Technical SEO Templates

Checklists and templates for auditing and improving your site's technical SEO foundation.

Technical SEO Audit Checklist

Free

100+ point technical SEO audit in a single spreadsheet

Google Sheets

A comprehensive checklist covering crawlability, indexability, site architecture, structured data, page speed, mobile-friendliness, and more. Assign owners and track fixes.

Source

Ahrefs

Use cases

  • New site technical audit
  • Pre-launch site review
  • Quarterly technical health check
  • Client onboarding assessment
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Core Web Vitals Tracking Template

Free

Monitor LCP, FID, CLS scores across key pages

Google Sheets

Track Core Web Vitals scores for your most important pages over time. Includes threshold indicators (good/needs improvement/poor) and trend columns for before/after fixes.

Source

Google Web Dev

Use cases

  • CWV performance tracking
  • Developer fix prioritization
  • Before/after comparison
  • Client performance reporting
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Redirect Mapping Template

Free

Plan and track all 301 redirects for site migrations

Google Sheets

Map old URLs to new destinations for site migrations, redesigns, or URL restructuring. Includes status tracking, redirect type, and notes for the development team.

Source

Moz

Use cases

  • Site migration planning
  • URL restructure management
  • CMS platform migrations
  • Tracking redirect implementation
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Crawl Budget Optimization Template

Free

Identify and eliminate crawl budget waste

Google Sheets

Analyze your crawl log data to find URL parameters, faceted navigation, and duplicate paths wasting crawl budget. Includes recommendations for robots.txt and canonical fixes.

Source

Search Engine Land

Use cases

  • Large site crawl efficiency
  • Crawl log analysis
  • Robots.txt optimization
  • Canonical tag auditing
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Log File Analysis Template

Free

Analyze server logs to understand Googlebot behavior

Excel

Structure and analyze your server log data to see which pages Googlebot crawls, how frequently, and which pages are being ignored. Essential for enterprise SEO.

Source

Oncrawl

Use cases

  • Googlebot crawl frequency analysis
  • Identifying crawled vs. uncrawled pages
  • Crawl budget waste detection
  • Bot traffic segmentation
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Schema Markup Planning Template

Free

Plan structured data implementation across page types

Google Sheets

Audit which schema types should be implemented on which page templates. Track implementation status, test results, and rich result eligibility in one spreadsheet.

Source

Schema.org

Use cases

  • Schema implementation roadmap
  • Rich result opportunity tracking
  • Structured data QA
  • JSON-LD template management
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Site Speed Optimization Tracker

Free

Track page speed improvements and Core Web Vitals fixes

Google Sheets

Document every performance optimization made to your site — image compression, lazy loading, CDN setup, JavaScript deferral — and track the LCP/CLS impact of each fix.

Source

Google PageSpeed Insights

Use cases

  • Performance improvement tracking
  • Developer sprint planning
  • CWV fix impact measurement
  • Client speed optimization reporting
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Want this data automatically — no template needed?

Wizible connects to Google Search Console and surfaces technical seo insights automatically — no spreadsheet setup required.