Content Audit Spreadsheet
FreeFull site content inventory with performance metrics
Google Sheets
A complete content audit template that maps every page to its traffic, backlinks, word count, last updated date, and recommended action (keep, update, merge, or remove).
Use cases
- Full site content inventory
- Content refresh planning
- Content pruning decisions
- SEO migration preparation
Content Inventory Template
FreeMap all pages across your site with key metadata
Google Sheets
Catalog every page on your site with URL, title, content type, author, publish date, word count, and traffic data. A starting point for any content strategy project.
Use cases
- Pre-migration content cataloging
- Content team onboarding
- Site architecture planning
- Content ownership mapping
Content Refresh Priority Template
FreeScore pages to identify which to update first
Google Sheets
Rank your existing pages by traffic decline, age, backlinks, and business value to generate a prioritized content refresh list. Focus effort where it matters most.
Use cases
- Content refresh prioritization
- Traffic recovery planning
- Seasonal content update scheduling
- Resource allocation for content
Content Decay Tracker
FreeMonitor pages losing traffic over time
Google Sheets
Track month-over-month traffic changes for key pages and flag those with consistent declines. Pair with GSC data to understand which queries are driving the drops.
Source
Search Engine Journal
Use cases
- Early content decay detection
- Traffic loss investigation
- Identifying pages to refresh
- Reporting on content performance
Content Quality Scorecard
FreeEvaluate content across 10 quality criteria
Google Sheets
Score each page on readability, depth, originality, keyword optimization, internal linking, media usage, and more. Identify quality gaps before a content refresh.
Use cases
- Pre-refresh content quality review
- Editorial standards enforcement
- Content grading for teams
- Quality improvement tracking
Content Pruning Checklist
FreeDecide which pages to delete, merge, or redirect
Google Sheets
A decision-tree style checklist for making content pruning decisions. Evaluates traffic, backlinks, uniqueness, and business value to recommend keep/merge/redirect/delete.
Use cases
- Thin content removal decisions
- Content consolidation planning
- Redirect mapping for pruned pages
- Site quality improvement
Page Performance Audit Template
FreeCombine traffic, engagement, and conversion data per page
Google Sheets
Merge organic traffic, bounce rate, time on page, and conversion data to get a full picture of each page's performance. Ideal for quarterly content reviews.
Use cases
- Quarterly content performance review
- Conversion rate improvement
- Engagement metric benchmarking
- Content ROI measurement