Organize and score link prospects by quality and relevance
A Google Sheets template for collecting and vetting link building prospects. Includes columns for DA/DR, topical relevance, contact info, and prospect quality score.
Source
Ahrefs
Use cases
Track every outreach email and follow-up in one place
A lightweight CRM for link building outreach. Track contact details, email status, follow-up dates, response rates, and link acquisition success per campaign.
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Backlinko
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Audit your backlink profile and flag toxic links
A structured template for auditing your existing backlink profile. Categorize links as good, neutral, or toxic, and build a disavow file for Google.
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SEMrush
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Manage multiple link building campaigns simultaneously
Track multiple link building campaigns with targets, outreach counts, links acquired, and ROI per campaign. Ideal for agencies managing client link programs.
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Search Engine Journal
Use cases
Track guest post submissions, status, and live links
Manage your entire guest posting workflow from pitch to live link. Track target sites, article status, editor contacts, submission dates, and live link URLs.
Source
Neil Patel
Use cases
Manage Help a Reporter Out responses and link wins
Track every HARO query you respond to, the status of each pitch, and links secured. Analyze response rate and link win rate to refine your PR pitching strategy.
Source
Moz
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Recover lost links and fix broken mentions
Identify lost backlinks and unlinked brand mentions. Track outreach to recover links, monitor fix status, and measure the impact on domain authority over time.
Source
Ahrefs
Use cases