Competitor Analysis Templates

Compare SEO metrics across up to 5 competitors

A side-by-side comparison of domain authority, organic traffic estimates, keyword count, backlink profile, and content volume for you and your top competitors.

Track your SERP position vs. competitors for key terms

Monitor weekly ranking changes for you and up to 4 competitors across your most important keywords. Highlights ranking gains, losses, and SERP feature ownership.

Find topics competitors cover that you do not

Map competitor content coverage against your own to identify topics and pages you're missing. Prioritize gaps by search volume and competitive opportunity.

Analyze competitors' best backlinks for link building ideas

Map the top backlinks pointing to competitor pages and identify patterns — which publications, link types, and content formats earn the most links in your niche.

Measure organic visibility share across key keyword sets

Calculate share of voice — the percentage of available clicks your brand captures versus competitors — for your most important keyword clusters.

Map keyword ownership across you and top competitors

A grid showing which competitor ranks for which keyword across your target query set. Quickly visualize where you lead, where you trail, and where nobody dominates.

Visualize your SEO positioning vs. competitors

Plot competitors on a 2x2 matrix of domain authority vs. content volume to understand your market positioning. Identify whether to compete head-on or exploit underserved segments.