Back to all SEO APIs

Google APIs APIs

Official Google APIs for search, analytics, performance, and content understanding.

6 APIs in this category

Google Search Console API

Free

Access your GSC performance data programmatically

Pull clicks, impressions, CTR, and position data from Google Search Console. Essential for building custom SEO dashboards and automating reporting workflows.

Pricing

Free with Google account

Use cases

  • Automate weekly ranking reports
  • Monitor keyword performance trends
  • Build custom SEO dashboards
  • Detect traffic anomalies automatically

Google Analytics Data API

Free

Programmatic access to GA4 reports and data

Query Google Analytics 4 data to build custom reports, combine with GSC data for full-funnel SEO analysis, or automate monthly reporting for clients.

Pricing

Free with Google Analytics account

Use cases

  • Merge GA4 traffic with GSC impressions
  • Build automated client reports
  • Track organic vs direct traffic splits
  • Measure conversion rates by landing page

Google PageSpeed Insights API

Free

Measure Core Web Vitals and page performance at scale

Programmatically test Core Web Vitals (LCP, FID, CLS) for any URL. Run bulk audits across your site or competitor URLs and track improvements over time.

Pricing

Free — 25,000 requests/day

Use cases

  • Bulk audit Core Web Vitals
  • Monitor performance regressions
  • Compare against competitor pages
  • Automate CWV reporting

Google Custom Search JSON API

Freemium

Programmatic access to Google search results

Retrieve Google search results for custom search engines you configure. Useful for monitoring brand mentions, tracking SERP features, or building search-powered research tools.

Pricing

Free: 100 queries/day; $5 per 1,000 after

Use cases

  • Monitor brand mentions in SERPs
  • Track keyword positions manually
  • Research SERP feature presence
  • Build custom search experiences

Google Natural Language API

Freemium

Analyze content entities, sentiment, and classification

Extract entities, sentiment, and content categories from any text. Use for topical analysis, content optimization, and understanding how Google might interpret your pages.

Pricing

Free: 5,000 units/month; then $1–2 per 1,000 units

Use cases

  • Analyze page topics and entities
  • Classify content by topic category
  • Optimize for topical authority
  • Measure sentiment of reviews

Google Indexing API

Free

Request crawling and de-indexing of pages instantly

Notify Google to crawl or remove URLs from its index. Currently supported for job postings and livestream BroadcastEvent pages — essential for time-sensitive content.

Pricing

Free — 200 requests/day

Use cases

  • Instantly submit new job pages
  • Remove outdated content quickly
  • Speed up index freshness
  • Manage large-scale content updates

Want search insights without the API setup?

Wizible connects directly to Google Search Console and surfaces keyword opportunities, content decay, quick wins, and more — automatically.

Analyze your site free

No credit card required · Takes 60 seconds