CAC Calculator
Calculate how much it costs to acquire a new customer and whether your business model is sustainable.
Pro tips
- • Include all sales and marketing salaries, tools, and ad spend.
- • SaaS benchmark: CAC should be recovered within 12 months.
- • Segment CAC by channel to find your most efficient acquisition sources.
Enter your values and click Calculate
See your CAC and optionally your LTV:CAC ratio