CAC Calculator

Calculate how much it costs to acquire a new customer and whether your business model is sustainable.

Pro tips
  • • Include all sales and marketing salaries, tools, and ad spend.
  • • SaaS benchmark: CAC should be recovered within 12 months.
  • • Segment CAC by channel to find your most efficient acquisition sources.

Enter your values and click Calculate

See your CAC and optionally your LTV:CAC ratio