Moz Pro and SE Ranking: side-by-side
A side-by-side comparison of Moz Pro and SE Ranking — features, pricing, strengths, and where each tool falls short.
Moz Pro and SE Ranking are both full-stack SEO suites occupying the mid-market space between budget trackers and enterprise platforms, yet they attract meaningfully different buyers. Moz built its reputation on Domain Authority, a metric now deeply embedded in agency pitches and editorial link-building decisions. SE Ranking arrived later and carved out ground by packing comparable feature breadth — rank tracking, site audits, backlink monitoring, content workflows — at pricing that undercuts several of its category peers, while also adding AI search (GEO) tracking as a first-class capability.
The pricing structures diverge more than the headline numbers suggest. Moz Pro's entry point is genuinely lower — $49/month for its Starter plan, $99/month for Standard — and those tiers are available month-to-month without an annual lock-in. SE Ranking's Core plan starts at $129/month monthly, dropping to $103.20/month on an annual commitment. That means the cheapest Moz plan costs less than half of SE Ranking's cheapest plan, a gap that matters for small teams. However, Moz gates AI Visibility Dashboards behind its $179/month Medium plan, while SE Ranking includes GEO/AI search tracking as an add-on available at any tier.
Both tools share a notable structural gap: neither offers GSC-grounded quick-win workflows, content decay detection, or weak-URL identification out of the box — so buyers hoping for automated, data-driven prioritization will find similar limitations on both sides. The real differentiation comes down to three things: how much you depend on Domain Authority as a reporting currency, whether AI search visibility is a current priority, and whether white-label agency reporting is part of your workflow. Those three factors should drive the decision.
What each tool is
Moz Pro
Moz Pro is a long-running SEO platform offering keyword research, rank tracking, site crawling, link analysis, and the well-known Domain Authority metric. Newer plans add AI visibility dashboards and prompt tracking across LLMs.
SE Ranking
SE Ranking is an all-in-one SEO platform combining rank tracking, on-page audits, backlink monitoring, content marketing, and AI search visibility (GEO). It markets a free 14-day trial and discounted annual plans, positioning itself between budget tools and enterprise suites.
At a glance
Moz Pro
Full-stack SEO Suite
Veteran SEO platform with Domain Authority, link research, and audit workflows.
Moz Pro Standard
- •Starter $49/mo — single website
- •Standard $99/mo ($79/mo annual) — 3 sites, 300 kws
- •Medium $179/mo ($143/mo annual) — 10 sites, 1,500 kws + AI tools
- •Large $299/mo ($239/mo annual) — 25 sites, 3,000 kws + 4 AI dashboards
SE Ranking
Full-stack SEO Suite
A full-stack SEO platform with rank tracking, audits, and AI search workflows at mid-market pricing.
SE Ranking Core
- •Core $103.20/mo annual ($129/mo monthly) — 10 projects, 2K kws
- •Growth $223.20/mo annual ($279/mo monthly) — 30 projects, 5K kws
- •Enterprise — custom limits and pricing
- •Add-ons: Agency Pack +$69/mo, AI Search +$71.20/mo, API +$149/mo
Feature comparison
Side-by-side feature breakdown across pricing, data, workflows, and collaboration.
| Feature | Moz Pro | SE Ranking |
|---|---|---|
| Data & coverage | ||
| Native Google Search Console integration | GSC import available | GSC import available |
| Keyword research database | Moz proprietary KW database | Proprietary keyword DB |
| Backlink index | true (Link Explorer) | Yes |
| AI search visibility | AI Visibility Dashboards (Medium+) | — |
| AI search / GEO tracking | — | $71.20/mo add-on |
| Workflows built for you | ||
| Quick wins (pages 1 click from page 1) | No | No |
| Content decay detection | No | No |
| Weak & dead URL identification | No | No |
| AI content briefs | 2-50 briefs/mo by plan | Content marketing add-on |
| Collaboration & sharing | ||
| Magic-link read-only sharing | No | Guest links on Growth+ |
| Seats included on entry plan | 1 user | — |
| White-label reports included | — | Agency Pack add-on $69/mo |
| Pricing & value | ||
| Entry plan price | $49 Starter / $99 Standard | $103.20/mo (annual) |
| Free tier | free Moz Community account | 14-day free trial only |
| BYOK option | No | No |
The differences that actually matter
Entry pricing and commitment flexibility
Moz Pro's cheapest paid option is $49/month (Starter, single site) with no annual requirement. SE Ranking's lowest tier is $129/month paid monthly, or $103.20/month locked into an annual plan. That's a $54–$80/month difference at the floor. Moz Standard ($99/month) still costs less than SE Ranking Core on annual billing. For small teams or solo SEOs doing preliminary budget comparisons, this gap is material. SE Ranking's advantage appears at the mid-tier, where its Core plan's 2,000-keyword and 10-project allowances exceed what Moz Standard's 300 keywords and 3 sites offer at a comparable price.
Domain Authority vs. broader authority metrics
Moz Pro is the source of Domain Authority — it's proprietary, updated regularly via Link Explorer, and is the metric most commonly cited in agency deliverables and link prospecting conversations. SE Ranking has its own domain trust and authority scores, but they don't carry the same industry-wide recognition. If your reporting workflow, client proposals, or link-building pitches are built around DA, Moz is the only tool in this comparison that provides the canonical version of that number.
AI search visibility and GEO tracking
SE Ranking treats AI search visibility as a formal product line, offering prompt tracking and GEO features as a $71.20/month add-on available to all plan tiers. Moz Pro includes AI Visibility Dashboards on its Medium plan ($179/month) and above — four dashboards are included on Large ($299/month), with additional dashboards available at $20 each. SE Ranking's add-on approach makes it accessible earlier in the pricing ladder; Moz's AI features are bundled into higher plans but aren't available à la carte for Standard users.
Agency and white-label capabilities
SE Ranking explicitly serves agencies: white-label reports are available through the Agency Pack add-on at $69/month, and guest sharing links appear on Growth and higher plans. Moz Pro has no white-label reporting option at any plan tier, and magic-link read-only sharing is not offered. For agencies reselling SEO services under their own brand, this is a hard capability gap in Moz — it simply doesn't have the feature, regardless of which Moz plan you're on.
Keyword and project scale per dollar
At comparable price points, SE Ranking delivers significantly more keyword tracking volume. SE Ranking Core (annual) at $103.20/month includes 2,000 keywords and 10 projects. Moz Standard at $99/month tracks 300 keywords across 3 sites. To reach 1,500 keywords in Moz, you step up to the Medium plan at $179/month ($143/month annually). For teams whose primary use case is rank tracking at volume, SE Ranking's per-keyword economics are more favorable once you're past the $100/month threshold.
Where each tool wins and falls short
Moz Pro
Strengths
- Long-running brand and rich educational ecosystem
- Domain Authority is widely recognized
- Newer AI visibility dashboards on Medium+ plans
Weaknesses
- Third-party estimated data, not your real GSC
- Higher-tier features (AI dashboards, prompt tracking) gated
- No GSC-grounded quick wins / decay / weak-URL workflows
- Add-on costs stack quickly (extra dashboards $20 each, etc.)
SE Ranking
Strengths
- Strong feature breadth at lower price than Semrush
- Built-in AI search (GEO) and prompt tracking
- Free 14-day trial with no credit card
Weaknesses
- Still feature-heavy and complex for small teams
- No GSC-grounded quick wins / decay / weak-URL workflows
- Annual commitment needed for headline pricing
- Agency Pack white label is a separate $69/mo add-on
Who each tool fits
Moz Pro
Best for
- •Teams that rely on Domain Authority as a core metric
- •Established SEO programs comfortable with Moz workflows
- •Buyers who want a stable, mid-market full-stack suite
Not ideal for
- •Founders who want first-party GSC action workflows
- •Teams priced out of $99-$299/mo monthly tiers
- •Anyone whose Moz value is mostly DA scoring
SE Ranking
Best for
- •Mid-market teams wanting full SEO breadth at sub-Semrush pricing
- •Agencies needing white-label reports and multi-client management
- •Teams that want both organic SEO and AI search (GEO) tracking
Not ideal for
- •Founders who want a focused GSC quick-win workflow
- •Buyers who balk at $103/mo even on annual
- •Anyone wanting native GSC-driven content briefs
Which should you choose?
Moz Pro is the stronger choice for teams anchored to Domain Authority metrics and those on tighter budgets who can start at $49/month. SE Ranking wins for agencies managing multiple clients who need white-label reporting, teams tracking AI search visibility, and anyone wanting more keyword and project capacity relative to price at the mid-tier.
Choose Moz Pro if…
- Your clients or stakeholders already speak the language of Domain Authority and expect it in reports — Moz invented DA and it remains the canonical metric.
- You want a lower monthly entry point without an annual commitment — Moz's $49 Starter and $99 Standard plans are available month-to-month.
- You're on the Medium plan ($179/mo) or higher and want AI Visibility Dashboards bundled into your existing subscription without a separate add-on purchase.
- Your team values Moz's educational ecosystem — Whiteboard Friday, the Moz blog, and community resources — as part of the platform's overall value.
Choose SE Ranking if…
- You run an agency and need white-label reporting — SE Ranking's Agency Pack ($69/mo add-on) provides this capability, which Moz Pro does not offer at any plan level.
- You need to track a larger keyword footprint from the start — SE Ranking Core includes 2,000 keywords per month versus Moz Standard's 300.
- AI search and GEO visibility tracking is a current deliverable for your clients — SE Ranking's AI Search add-on ($71.20/mo) is available at any plan tier.
- You want to trial the full platform before committing — SE Ranking offers a 14-day free trial with no credit card required, while Moz Pro offers only a limited free community account.
Frequently asked questions
What buyers ask when weighing Moz Pro and SE Ranking.
At the entry level, yes — Moz Pro's Starter plan is $49/month with no annual requirement, and Standard is $99/month. SE Ranking starts at $129/month monthly or $103.20/month on an annual plan. However, as keyword volume needs grow, SE Ranking's per-keyword pricing becomes more competitive: its Core plan includes 2,000 keywords versus Moz Standard's 300 at a similar price.
Both tools include proprietary backlink indexes. Moz Pro's Link Explorer is one of the oldest and most referenced backlink databases in the industry and is the source of Domain Authority scores. SE Ranking also offers backlink monitoring and auditing. Neither fact sheet quantifies total index size, but Moz's backlink toolset has deeper brand recognition in link-building workflows, particularly for DA-based prospecting.
SE Ranking offers a 14-day free trial with no credit card required, giving access to the full platform. Moz Pro does not offer a free trial of the paid product — instead, there is a free Moz Community account that provides limited access to certain tools. If you want to test a full-featured SEO suite before paying, SE Ranking's trial is the more substantial option.
SE Ranking is better suited for agencies. It offers white-label reporting through its Agency Pack add-on at $69/month and provides guest sharing links on Growth and higher plans. Moz Pro has neither white-label reporting nor magic-link sharing at any plan level. If client-facing branded reports are part of your deliverables, Moz Pro cannot meet that requirement.
Yes, but only on Medium plans ($179/month) and above. Moz Pro's AI Visibility Dashboards are not available on Starter or Standard plans. The Large plan ($299/month) includes four AI dashboards, with additional dashboards at $20 each. SE Ranking offers AI search and GEO tracking as a $71.20/month add-on available on any plan tier, making it accessible at a lower entry point.
At mid-tier pricing, yes. SE Ranking Core at $103.20/month (annual) includes 2,000 keywords. Moz Pro Standard at $99/month includes only 300 keywords. To reach 1,500 keywords in Moz, you need the Medium plan at $143/month annually. For teams that prioritize keyword tracking volume over the DA metric, SE Ranking delivers more capacity per dollar once you pass the $100/month mark.
Neither Moz Pro nor SE Ranking offers automated quick-win workflows, content decay detection, or weak-URL identification driven by Google Search Console data. Both tools allow GSC data import, but neither builds prioritized action queues from that data. Teams specifically looking for GSC-grounded workflow automation will find this gap on both platforms.
Moz Pro, without qualification. Domain Authority is Moz's proprietary metric — only Moz Pro gives you the canonical DA scores through Link Explorer. SE Ranking has its own domain authority-style scores, but they are not the same metric and won't match the DA numbers clients or stakeholders already recognize. If DA appears in your reports or link prospecting process, Moz is the only option here.