Moz Pro and Serpstat: side-by-side
A side-by-side comparison of Moz Pro and Serpstat — features, pricing, strengths, and where each tool falls short.
What each tool is
Moz Pro
Moz Pro is a long-running SEO platform offering keyword research, rank tracking, site crawling, link analysis, and the well-known Domain Authority metric. Newer plans add AI visibility dashboards and prompt tracking across LLMs.
Serpstat
Serpstat is a full-stack SEO platform offering keyword research, rank tracking, site audits, backlink analysis, batch analysis, and an LLM brand monitor. It is often positioned as a more affordable alternative to Ahrefs and Semrush with API access on team plans.
At a glance
Moz Pro
Full-stack SEO Suite
Veteran SEO platform with Domain Authority, link research, and audit workflows.
Moz Pro Standard
- •Starter $49/mo — single website
- •Standard $99/mo ($79/mo annual) — 3 sites, 300 kws
- •Medium $179/mo ($143/mo annual) — 10 sites, 1,500 kws + AI tools
- •Large $299/mo ($239/mo annual) — 25 sites, 3,000 kws + 4 AI dashboards
Serpstat
Full-stack SEO Suite
An all-in-one SEO platform covering keyword research, rank tracking, audits, and backlink analysis.
Serpstat Individual
- •Individual $50/mo — 5 projects, 100 daily searches
- •Team $100/mo — unlimited projects, 500 daily searches, API
- •Team x2 $169/mo — 1K daily searches, more keyword checks
- •Agency $410/mo — white label, dedicated support
Feature comparison
Side-by-side feature breakdown across pricing, data, workflows, and collaboration.
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Data & coverage | ||
| Native Google Search Console integration | GSC import available | GSC integration available |
| Keyword research database | Moz proprietary KW database | Proprietary keyword DB |
| Backlink index | true (Link Explorer) | Yes |
| AI search visibility | AI Visibility Dashboards (Medium+) | — |
| Workflows built for you | ||
| Quick wins (pages 1 click from page 1) | No | No |
| Content decay detection | No | No |
| Weak & dead URL identification | No | No |
| AI content briefs | 2-50 briefs/mo by plan | AI tools on Team+ |
| Content groups & cohort analysis | — | No |
| Collaboration & sharing | ||
| Magic-link read-only sharing | No | Share access (Team+) |
| Seats included on entry plan | 1 user | — |
| White-label reports | — | Agency tier $410/mo |
| Pricing & value | ||
| Entry plan price | $49 Starter / $99 Standard | $50/mo (Individual) |
| Free tier | free Moz Community account | 7-day free trial only |
| BYOK option | No | No |
Where each tool wins and falls short
Moz Pro
Strengths
- Long-running brand and rich educational ecosystem
- Domain Authority is widely recognized
- Newer AI visibility dashboards on Medium+ plans
Weaknesses
- Third-party estimated data, not your real GSC
- Higher-tier features (AI dashboards, prompt tracking) gated
- No GSC-grounded quick wins / decay / weak-URL workflows
- Add-on costs stack quickly (extra dashboards $20 each, etc.)
Serpstat
Strengths
- Broad feature set — keyword, audit, backlink, batch analysis
- Annual pricing saves up to 27%
- API + MCP integration on Team plans
Weaknesses
- Feature breadth at the cost of depth in any one area
- No GSC-grounded quick wins / decay / weak-URL workflows
- White-label gated to $410/mo Agency tier
- Free trial only 7 days
Who each tool fits
Moz Pro
Best for
- •Teams that rely on Domain Authority as a core metric
- •Established SEO programs comfortable with Moz workflows
- •Buyers who want a stable, mid-market full-stack suite
Not ideal for
- •Founders who want first-party GSC action workflows
- •Teams priced out of $99-$299/mo monthly tiers
- •Anyone whose Moz value is mostly DA scoring
Serpstat
Best for
- •Mid-market teams wanting full-stack SEO at sub-Semrush prices
- •Agencies needing API access on team plans
- •Buyers comparing Serpstat vs SE Ranking vs Semrush
Not ideal for
- •Solo founders who want a focused GSC workflow tool
- •Buyers below the $50/mo Individual plan
- •Teams whose value is GSC-grounded action insights