Moz Pro and Ubersuggest: side-by-side
A side-by-side comparison of Moz Pro and Ubersuggest — features, pricing, strengths, and where each tool falls short.
What each tool is
Moz Pro
Moz Pro is a long-running SEO platform offering keyword research, rank tracking, site crawling, link analysis, and the well-known Domain Authority metric. Newer plans add AI visibility dashboards and prompt tracking across LLMs.
Ubersuggest
Ubersuggest is an SEO platform from Neil Patel offering keyword research, site audits, rank tracking, and backlink data. It is best known for aggressive pricing including a lifetime access option and a free tier with limited daily searches.
At a glance
Moz Pro
Full-stack SEO Suite
Veteran SEO platform with Domain Authority, link research, and audit workflows.
Moz Pro Standard
- •Starter $49/mo — single website
- •Standard $99/mo ($79/mo annual) — 3 sites, 300 kws
- •Medium $179/mo ($143/mo annual) — 10 sites, 1,500 kws + AI tools
- •Large $299/mo ($239/mo annual) — 25 sites, 3,000 kws + 4 AI dashboards
Ubersuggest
Full-stack SEO Suite (Budget)
Neil Patel's budget SEO tool offering keyword research, audits, and a popular lifetime deal.
Ubersuggest Individual
- •Individual $29/mo — 1 domain, 150 reports/day, basic AI
- •Business $59/mo — 7 domains, 300 reports/day, biweekly AI
- •Enterprise $99/mo — 15 domains, 900 reports/day, weekly AI
- •Lifetime offer available (one-time payment, full access)
Feature comparison
Side-by-side feature breakdown across pricing, data, workflows, and collaboration.
| Feature | Moz Pro | Ubersuggest |
|---|---|---|
| Data & coverage | ||
| Native Google Search Console integration | GSC import available | GSC sign-in for site audit |
| Keyword research database | Moz proprietary KW database | 100M keywords |
| Backlink index | true (Link Explorer) | Yes |
| AI search visibility | AI Visibility Dashboards (Medium+) | — |
| Workflows built for you | ||
| Quick wins (pages 1 click from page 1) | No | No |
| Content decay detection | No | No |
| Weak & dead URL identification | No | No |
| AI content briefs | 2-50 briefs/mo by plan | AI Writer (generic) |
| Content groups & cohort analysis | — | No |
| Collaboration & sharing | ||
| Magic-link read-only sharing | No | No |
| Seats included on entry plan | 1 user | — |
| Multi-property dashboards | — | 1 / 7 / 15 domains by tier |
| Pricing & value | ||
| Entry plan price | $49 Starter / $99 Standard | $29/mo |
| Free tier | free Moz Community account | true (limited daily searches) |
| BYOK option | No | No |
Where each tool wins and falls short
Moz Pro
Strengths
- Long-running brand and rich educational ecosystem
- Domain Authority is widely recognized
- Newer AI visibility dashboards on Medium+ plans
Weaknesses
- Third-party estimated data, not your real GSC
- Higher-tier features (AI dashboards, prompt tracking) gated
- No GSC-grounded quick wins / decay / weak-URL workflows
- Add-on costs stack quickly (extra dashboards $20 each, etc.)
Ubersuggest
Strengths
- Aggressive pricing including lifetime option
- Generous free tier for exploration
- Newer AI search visibility features
Weaknesses
- Estimated data quality varies vs higher-end tools
- No native GSC quick wins / decay / weak-URL workflows
- No magic-link client sharing on lower tiers
- API access not available
Who each tool fits
Moz Pro
Best for
- •Teams that rely on Domain Authority as a core metric
- •Established SEO programs comfortable with Moz workflows
- •Buyers who want a stable, mid-market full-stack suite
Not ideal for
- •Founders who want first-party GSC action workflows
- •Teams priced out of $99-$299/mo monthly tiers
- •Anyone whose Moz value is mostly DA scoring
Ubersuggest
Best for
- •Solo founders and bloggers on a tight budget
- •Buyers attracted to Ubersuggest's lifetime deal
- •Teams that mainly need keyword ideas and basic site audits
Not ideal for
- •Anyone needing GSC-grounded quick wins, decay, weak-URL workflows
- •Agencies serving multiple clients with shared dashboards
- •Teams wanting native AI content briefs grounded in their performance