SE Ranking and Serpstat: side-by-side
A side-by-side comparison of SE Ranking and Serpstat — features, pricing, strengths, and where each tool falls short.
What each tool is
SE Ranking
SE Ranking is an all-in-one SEO platform combining rank tracking, on-page audits, backlink monitoring, content marketing, and AI search visibility (GEO). It markets a free 14-day trial and discounted annual plans, positioning itself between budget tools and enterprise suites.
Serpstat
Serpstat is a full-stack SEO platform offering keyword research, rank tracking, site audits, backlink analysis, batch analysis, and an LLM brand monitor. It is often positioned as a more affordable alternative to Ahrefs and Semrush with API access on team plans.
At a glance
SE Ranking
Full-stack SEO Suite
A full-stack SEO platform with rank tracking, audits, and AI search workflows at mid-market pricing.
SE Ranking Core
- •Core $103.20/mo annual ($129/mo monthly) — 10 projects, 2K kws
- •Growth $223.20/mo annual ($279/mo monthly) — 30 projects, 5K kws
- •Enterprise — custom limits and pricing
- •Add-ons: Agency Pack +$69/mo, AI Search +$71.20/mo, API +$149/mo
Serpstat
Full-stack SEO Suite
An all-in-one SEO platform covering keyword research, rank tracking, audits, and backlink analysis.
Serpstat Individual
- •Individual $50/mo — 5 projects, 100 daily searches
- •Team $100/mo — unlimited projects, 500 daily searches, API
- •Team x2 $169/mo — 1K daily searches, more keyword checks
- •Agency $410/mo — white label, dedicated support
Feature comparison
Side-by-side feature breakdown across pricing, data, workflows, and collaboration.
| Feature | SE Ranking | Serpstat |
|---|---|---|
| Data & coverage | ||
| Native Google Search Console integration | GSC import available | GSC integration available |
| Keyword research database | Proprietary keyword DB | Proprietary keyword DB |
| Backlink index | Yes | Yes |
| AI search / GEO tracking | $71.20/mo add-on | — |
| Workflows built for you | ||
| Quick wins (pages 1 click from page 1) | No | No |
| Content decay detection | No | No |
| Weak & dead URL identification | No | No |
| AI content briefs | Content marketing add-on | AI tools on Team+ |
| Content groups & cohort analysis | — | No |
| Collaboration & sharing | ||
| Magic-link read-only sharing | Guest links on Growth+ | Share access (Team+) |
| White-label reports included | Agency Pack add-on $69/mo | — |
| White-label reports | — | Agency tier $410/mo |
| Pricing & value | ||
| Entry plan price | $103.20/mo (annual) | $50/mo (Individual) |
| Free tier | 14-day free trial only | 7-day free trial only |
| BYOK option | No | No |
Where each tool wins and falls short
SE Ranking
Strengths
- Strong feature breadth at lower price than Semrush
- Built-in AI search (GEO) and prompt tracking
- Free 14-day trial with no credit card
Weaknesses
- Still feature-heavy and complex for small teams
- No GSC-grounded quick wins / decay / weak-URL workflows
- Annual commitment needed for headline pricing
- Agency Pack white label is a separate $69/mo add-on
Serpstat
Strengths
- Broad feature set — keyword, audit, backlink, batch analysis
- Annual pricing saves up to 27%
- API + MCP integration on Team plans
Weaknesses
- Feature breadth at the cost of depth in any one area
- No GSC-grounded quick wins / decay / weak-URL workflows
- White-label gated to $410/mo Agency tier
- Free trial only 7 days
Who each tool fits
SE Ranking
Best for
- •Mid-market teams wanting full SEO breadth at sub-Semrush pricing
- •Agencies needing white-label reports and multi-client management
- •Teams that want both organic SEO and AI search (GEO) tracking
Not ideal for
- •Founders who want a focused GSC quick-win workflow
- •Buyers who balk at $103/mo even on annual
- •Anyone wanting native GSC-driven content briefs
Serpstat
Best for
- •Mid-market teams wanting full-stack SEO at sub-Semrush prices
- •Agencies needing API access on team plans
- •Buyers comparing Serpstat vs SE Ranking vs Semrush
Not ideal for
- •Solo founders who want a focused GSC workflow tool
- •Buyers below the $50/mo Individual plan
- •Teams whose value is GSC-grounded action insights