CLV Calculator

Calculate the total value a customer brings to your business over their lifetime.

Pro tips
  • • A healthy CLV:CAC ratio is 3:1 or higher.
  • • Increasing retention by 5% can boost CLV by 25-95% (Bain & Co).
  • • Use cohort analysis to calculate more accurate purchase frequency.

Enter your values and click Calculate

See Gross CLV, Net CLV, and CLV:CAC Ratio