CLV Calculator
Calculate the total value a customer brings to your business over their lifetime.
Pro tips
- • A healthy CLV:CAC ratio is 3:1 or higher.
- • Increasing retention by 5% can boost CLV by 25-95% (Bain & Co).
- • Use cohort analysis to calculate more accurate purchase frequency.
Enter your values and click Calculate
See Gross CLV, Net CLV, and CLV:CAC Ratio